redesigning the business of architecture

Blog Cross-Posted from AIA KnowledgeNet

My name is Morgan Robberson and I have been selected as one of the AIA Knowledge Scholars who will “virtually” attend the “Faster Forward live-event at Build Boston”. I wanted to take a moment to introduce myself and tell you all how excited I am to be able to share my experience at the upcoming conference with you.

Design is a way of doing business and it must continue to evolve in order to remain relevant in the 21^st century; as clients continue to demand extensive services, funding remains scarce, and technology continues to change, architects must adapt their ability to render architectural services.

Faster Forward aims to discuss these emerging trends in architectural service delivery. The majority of the sessions will use Building Information Modeling as a lens through which Integrated Project Delivery (IPD), Lean Architecture, Interoperability, and Energy & Eco-friendly Design are examined.

On November 17th, keep an eye on the AIA Knowledge Net TAP Discussion Forum and Blogs. Many of us joining the conference via the web will be engaging in discussions there.

For you those of you who are on Twitter, I’ll be tweeting from my account (@arch_morganizer) during the conference. You can also follow the conference tweets by using its hashtag (#FasterFW).

I hope to “see” you there!

Sincerely,

Morgan Robberson, Associate AIA

I am an architectural intern at a medium-sized firm in Oklahoma City. I graduated from
Oklahoma State University in May of 2010 with a Bachelor of Architecture with Honors. I
fell in love with architecture after completing a two-week summer program after my
junior year of high school, but it wasn't until my fourth-year in college that architecture
became "real." As I was introduced to project management, phasing, budgets, site
constraints, and client expectations, I began to realize that designing buildings is only a
small fraction of this obsession we call architecture.

My summer internship solidified my love for the practice of architecture. I began to see
that architecture and design are a way of business, and that what we are taught in
school only goes so far. After completing the two management courses and one real estate
development course offered by the School of Architecture, I sought
opportunities in the Business School. I realized I wanted to re-design the business of
architecture.

submit here..leave it a the door.

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